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Tuesday, 10 January 2012

4 Traits of the small business owner

The advice I would give anyone who has made a resolution to start a small business? You will need curiosity, kindness, stamina and a willingness to look stupid.

> Curiosity because the internet is full of wonderful, free tools and advice to get you started. There are groups to join, blogs to read, sites to bookmark, you just need to be interested enough to go looking for them. Feel free to ask for recommendations.

> Kindness because your first steps into the small business world are about building trust. No one has ever heard of you. They don't know what you do. Be prepared to give away some of what you know, take time to network, whether its on the school run or at a designated event. Since people do business with people, kindness is a rather under utilised way of differentiating your brand from the rest of the noise.

> Stamina is self explanatory. There will be ridiculously late nights and early mornings. Moments when you think its just not worth the effort. Days when you're fed up self motivating. Just keep going. Having a small business is a labour of love.
> The willingness to look stupid comes from the daily revelation that no matter how long you've been in business there is always something you won't be prepared for. In my case this always surfaces around tax return time.

I'm in my third year of being a 'solopreneur' now and I'm still working on each of these traits but I know I'm not alone. Go on, you know you want to.


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