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Thursday, 23 February 2012

Should you be interested in Pinterest?

First there was privacy, or at least a degree of everyone minding their own business. Then came social media, subtly at first with things like friends reunited and then in a great rush of tools to make sure everyone knew everything about your world at the touch of a button. Now there is Pinterest, where pictures speak a thousand words, providing users with virtual pin boards to share their thoughts and ideas.

Although 'just' another social media tool, Pinterest primarily seems to be the new hangout of the creative community. Artists, foodies, photographers, designers, have all rushed to set up their boards and create a feast for the eyes. So if your business is one where visuals matter, it could be worth getting onboard.

Where should you start?

If you visit the Pinterest homepage you will see a big red button “Request an invite.” Click on that button, type in your email address, and soon, you’ll be ready to go.
  1. Create your profile by clicking your name in the top right hand corner. You can then “edit profile” and add your company logo as a picture, with a short summary of your business, and your location (make it easy for potential customers to know who you are and what you do)
  2. Click “Add” and then “Upload a Pin” to add photos from your website or browser. There's an iphone app too which lets you pin on the move
  3. You're ready to start pinning and creating your own boards, with names that create interest and ideally build your brand
  4. Be original in the pictures you post. Each image links back to the website it came from and the description you add to your visuals moves with the picture as its repinned (the main aim)
  5. Think of it as a virtual shop front and arrange your images like a narrative. Make it beautiful and dynamic and don't be afraid to add video as well as static imagery (youtube is a wealth of inspiration)
If you think Pinterest might work for your business then there's no harm in donating an hour investigating the possibilities. As always my advice would be to consider who your audience is and how they might respond to this medium before you put any real time or effort in. Shiny things have a habit of being distracting and my guess is that none of us have fully mastered facebook, twitter or linkedin yet.

There's no doubt that Pinterest has already become a household name in the US and it's only a matter of time before we're all pinning (I'm already hooked.  Find my boards at vlindsaymof3). Cameras at the ready ........

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