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Tuesday, 14 February 2012

Virtual love on valentines day




They say a picture speaks a thousand words and this one speaks of virtual love. 
Valentines cards have come a long way and my inner geek rejoices.

Yet this is not only a gimmick, it's a tool which builds the brand. A whole new generation of coffee drinkers, much more techno savvy than the original target audience, now see the brand as caring and sharing and far more than just a hot drink. Are your differentiators this good?

With all this distraction, probably better to order 'extra hot'.

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