1. Never get a puppy the week you're meant to go live. Would you rather stare at those eyes or the computer screen? Point made.
2. No matter how much of a business/marketing whizz you are, you can't beat a proper designer to help you curb your colour experimentation before it's live (you should have seen it before!).
3. Record (audio/visual or written) what you want to say about yourself and your business before you start to build content. Blank pages equal writers block, but having a clear outline of what's important for people to know, will shape whether you need 1 or 10 pages as well as how they appear. Planning is not as exciting as doing, but without it the doing takes a lot, lot longer.
4. Imagine your ideal visitor in as much detail as you can. What will they be looking for? What will turn them on/off in terms of design, tone and content? Build to their taste, not your own.
5. You don't know what you don't know until you start this process. On paper I should have nailed this in a week, in reality, it's taken months, but I've learned so much along the way that it's been worth all the angst.
6. It's not perfect, but isn't life always a work in progress? I'm already picking holes in my new site and driving the web folks mad with my daily questions, but I know this journey will help me to be a more informed voice for my clients and a more understanding critic for the future.
See the results at mof3.com. All comments welcome, but be gentle and think of the puppy ........
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